My Melbourne with Joanne Morrison

May 12 / 87

What is your unit? 
Marketing and Communications 

What is your job title? 
Media Officer

How long have you been with the University of Melbourne?

Four weeks. I have the privilege of being on exchange to the Media Unit from the Press and PR Office at the University of Edinburgh. My exchange colleague is David Scott from the Media Unit who is currently in post in bonny (beautiful) Scotland.

How did you come to work at the University?

My Department at Edinburgh was keen to build relationships with other universities in the Universitas 21 network. After discussing this with the team at Melbourne, the outcome was a six-week exchange between Media Officers to provide an opportunity to find commonalities and explore differences in Higher Education media relations and PR. 

Describe your typical day

The day usually starts with a look at the news agenda and, depending on the stories, looking for opportunities to promote academic experts. If our experts are in demand, then this may follow with a trip to the university studio to link them up with some of the major news broadcasters who get in touch. Once the early morning rush is over, it's time for proactive media work, which is looking for opportunities to promote news about major research or projects, whether that be via a news release, broadcast film, photocall or pitch to a journalist.

What is it about your job that holds your interest or is particularly satisfying?

The main thing is the opportunity spread good news via the media about all the valuable research undertaken by the university. There's nothing nicer than a person saying they saw a positive story in the newspaper or saw the university on television.

What is the best piece of advice you have received?

Life is about the people you meet and the things you create with them - always smile and have fun.

What is something about yourself that most of your colleagues wouldn't know?

I am not Scottish, but in fact a Geordie from Geordieland - a small place between Scotland and England, the homeland of Newcastle United, The Angel of the North, Sting and Cheryl Cole.

Where do you buy your coffee on campus?

I have developed a Baretto coffee addiction in the short time I have been here. I fear I am going to be searching for a good flat white when I get back to Edinburgh.

What do you like most about the University?

The leafy campus is a joy to walk around, but most of all, I am enjoying the opportunity to work with a fantastic team who couldn't be more friendly and welcoming.

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