Visions turns 100

May 11 / 61

Last week, the University celebrated the publication of the 100th episode of Visions, its fortnightly video magazine, which  features stories about University research and activities. To date, it's had almost 300 000 viewers. 

Visions episode 100 - Ideas about Identity
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Visions Producer and International Media Manager David Scott said Visions, which was the first Australian university production of its kind when it began in 2007, had gone from strength to strength.

“We started with only a few thousand hits each month, and now we’re averaging more than 15 000, through avenues which include iTunes, YouTube and the Visions microsite,” he said. 

Mr Scott said these numbers were particularly pleasing given they didn’t include Visions’ television audience – it screens on Sky TV’s A-PAC channel. 

“It has been exciting to see how the style of the podcast developed in the last few years,” he said.

“We started with short, TV news-style episodes with two stories running back to back, and now we’re running slightly longer episodes which focus on one story. This format allows us to do mini-documentaries every fortnight.  

“I think our success is a testament to the Media Unit, who produce the stories, and also to the way in which the broader University community has embraced this format an outlet for the University’s many stories.

“Visions has played a really important role in telling the stories of the University’s people, places and work. We are in an enviable position, as we’re able to visually showcase the interesting things which happen here.

“In the last five years we’ve seen cats with pacemakers, rooftop gardens, Sherlock Holmes-inspired Barbie dolls, stem cell discoveries, dancing robots and everything in between.”

Mr Scott said the rise of web-based video content and the resulting audience growth provided continuing opportunities for Visions to grow and reach new audiences. 

“With the Melbourne Newsroom’s live-to-air studio capacity, and the increase in world internet speeds, it may not be too far-fetched to imagine a live-streaming version of Visions in the future,” he said. 

“Visions wouldn’t exist if not for the great people who give their time to the University.

“To all those who have been involved in the first 100 episodes, thank you, and to all who want to get involved, we look forward to working with you very soon.”  

To watch episodes of Visions, http://visions.unimelb.edu.au/

Editorial Enquiries

Got a story?

Staff are encouraged to submit stories. There are some important steps in preparing a media-ready story.  Email musse-editor@unimelb.edu.au

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