Entrepreneurial students take out the Big Idea comp
‘Yumi’ is the unassuming name of a social enterprise team that has the potential to achieve amazing outcomes. Team Yumi’s four members are Nina Li (Bachelor Commerce), Jake Miller-Randle (B. Commerce), Anisha Kidd (B. Commerce), and Jason Hu (B. Arts). Together, these students created a social enterprise business plan and won The Big Idea undergraduate national competition, competing against eight teams of finalists from 11 universities.
Team Yumi’s winning idea was to create a social enterprise that addressed employment barriers for youth living with mental illness (YMI). Their enterprise centred on two elements: creating and selling Yumi socks – featuring positive mental health messages; and the ‘Yumipreneur project’, an eight week course focussing on entrepreneurism, mentoring, and employment opportunities. In creating such an enterprise, Yumi’s team members sought to create advocacy as well as support networks for YMI.
The winning students have been offered opportunities to further their business plan, with mentoring through PwC and The Big Issue.
In 2017, opportunities for the University of Melbourne students to enter The Big Idea will again be offered at both an undergraduate and graduate level. Participating students will also gain academic credit.
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Story by Sarah Dealy-Castle