House of Cards prevails in inaugural coffee competition
Customer loyalty won the day for House of Cards, located on Engineering Lane, which attracted 975 votes for its friendly, dynamic service and great coffee.
Featuring playing cards as tokens that customers use to both claim their order and select a charity of choice, House of Cards is a great example of a business that’s part of a vibrant student community.
Guy Neil-Baker, who owns House of Cards with Daniel and Charlie La Rosa, said it was a thrill to win.
“After the first week we really started to see this overwhelming support from our customers. And the comments were really nice to read – really motivating for staff who put so much effort into their service and coffee,” he said.
He put House of Cards’ success down to the coffee itself, the consistency, and the personalised, attentive and quick service.
“The cards also give the customers a point of contact – something to think and talk about, but also something that speaks to their values around social responsibility – something the business and students share.”
The business hires 14 staff, 4 of which are full time and 10 part time staff who are also University of Melbourne students.
The voter prize went to Middle Eastern Politics PhD student Kylie Moore-Gilbert for her comment on House of Cards:
“Dear House of Cards, I really appreciate you staying open until late between semesters and the fact that you're there for me too on the odd Saturday when I have to come in to uni. Your competition doesn't value my business like you do, and starts closing down early as soon as the undergrads stop coming. Thank you for your beautiful coffee, friendly chitchat and social conscience - you've got my vote!”
Kylie, who took her undergraduate degree at Cambridge is originally from NSW and moved to Melbourne to attend the University. Part of the attraction was the city’s cultural life and the great coffee! Her coffee of choice is a flat white. She received a month of coffee from House of Cards as part of her prize.
The coffee competition launched on 27 July, immediately gaining popularity with a video that featured Vice Chancellor Glyn Davis in different coffee outlets across campus.
The competition, dubbed Coffee. Don’t just love it, vote for it! reached 57.4K people and generated 76.2K clicks.
The runners up were Standing Room. Owner Tom is a design student at the University, and recently opened his second business in Royal Arcade. House of Cards, before being purchased by present owners two years ago, also had its beginnings with a University of Melbourne student, who started the business, then known as Kere Kere, as a student assignment. Kere Kere now have businesses in Southbank and the Fitzroy Gardens.
Project manager of the competition, Marketing Manager Carlie Sage noted, “The University seems to be breeding a new generation of coffee entrepreneurs. It’s great to see.”