University Weibo competition sparks Chinese engagement

August 14 / 141

Competition winner Liang Dong hopes to attend the University of Melbourne. Original photo: Weibo/StevenD-ong.
Competition winner Liang Dong hopes to attend the University of Melbourne. Original photo: Weibo/StevenD-ong.

A student engagement competition run on the University’s Sina Weibo account has attracted almost 23,000 views.

Weibo is China’s key social media platform, and functions similarly to Twitter.

Running from the University’s official Weibo account, participants were asked, “If you could, how would you change the world?” 

The competition attracted almost 300 participants, who contributed ideas on how to improve the world, such as promoting harmony between humans and nature, enhancing international cooperation and world peace, employing more sustainable energy, generalising higher education, alleviating personal pressure through positive psychology and establishing rational belief.

Weibo users were invited to join the discussion and became eligible for the prizes by following University’s central Weibo account. Participants had to comment on the topic in their reposts and include three other accounts. 

The two winners were from Heilongjiang Province in the far north-east of China, and Guangdong Province in the southeast. Both took photos of their prizes, posted them on Weibo, and expressed their excitement and gratitude.

“I am so surprised and glad to win this precious varsity jacket!” the winner Liang Dong said.

“It not only gives me more motivation to study hard, studying at the University of Melbourne is one of the things I most desire to do.”

Interactive Media Manager Kelvin Param coordinated the competition. He said it provided an opportunity for the global Chinese-speaking community to engage with the University. 

The University central Weibo account has gained more than 7000 followers since it began in January. 

Posts typically include campus news, research achievements, cultural exchange, and online community engagement to provide a comprehensive media platform for the Chinese-speaking community, particularly for current and prospective students. 

Follow it via: http://weibo.com/melbourneuni.

 

墨大官微首个抽奖吸引23万关注

墨尔本大学官方微博发起了首个抽奖话题,在两周之内共吸引了近23万阅读量,被转发307次,270人参与讨论。

微博是中国炙手可热的社交媒体平台,功能与Twitter类似。

抽奖活动基于公众话题“如果可以,你将如何改变世界?”的讨论,从6月29日持续至7月12日。

从人与自然和谐相处,到维护世界和平;从开发与利用新能源,到普及高等教育;从运用积极心理学缓解现代人压力,到改变思维勇于创新,参与者集思广益,提出了极为多元化的设想与理念。

两名获奖者分别来自中国南部的广东省和中国北部的黑龙江省。收到墨大越洋邮寄的奖品后,他们先后发布了附有校服及其它墨大纪念品的实物照片,进行微博互动,表示感谢与喜悦。

来自黑龙江的董梁说:“我很意外也很高兴能够收到墨大远道而来的礼物,它不仅使我更有动力努力学习,也能为我早日进入墨大带来好运,到墨大深造是我最期盼的目标之一!”

微博用户只要关注@墨尔本大学官微,转发该微博,@三位好友,并在评论中表达自己对于改变世界的想法,不论身处海内外,都能参与抽奖。

墨尔本大学互动媒体经理Kelvin Param是该微博活动的组织协调者。他表示,“此次微博活动为全球讲中文的人们提供了一个与墨大互动的机会。”

2014年1月,墨尔本大学正式推出其新浪微博校园账户(@墨尔本大学官微),旨在为能用中文交流的墨大在校生及潜在学生打造一个集校园新闻、科研成果、文化传播和校友互动为一体的综合媒介平台,目前已获得7000余人关注。关注微博,请点击域名链接:http://weibo.com/melbourneuni。

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