Melbourne in the Media - June

August 11 / 66

In June, the University received a total of 8,081 media mentions - 2,775 traditional (print, radio and television) and 5,306 digital (online).

Traditional mentions were up 31 per cent from June 2010, and increased 5 per cent from May 2011.

There were 64 negative traditional media mentions (2.3 per cent of the total traditional media mentions).

The Faculty of Medicine, Dentistry and Health Sciences  received the highest number of traditional media mentions of any Faculty or Graduate School in June (513 mentions), followed by Science (476) and Law (312).

Business and Economics received the highest number of digital mentions (1,719, a new monthly high), followed by MDHS (1,167) and Science (338).

The University also received 100 international media mentions across eight countries, 46 in the United Kingdom and 19 in New Zealand.

In coming months, the University’s media team will host three sessions of media training for staff who expect to be interviewed about their research, learning and teaching activities. The sessions will be on Thursday 25 August, Monday 26 September and Thursday 29 September (repeat sessions) from 9:00am-1:00pm. 

Cost is $350 per participant. Professional media trainer Doug Weller will give a general introduction to the media, with advice on interview techniques and direct experience of being interviewed in front of a camera. Participants will also be introduced to the on-campus TV studio. More information: Katherine Smith,  

The June edition of the University of Melbourne Media and PR report is available at:


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